Consumers “Come Home to U.S. Cotton” in China
CCI’s weeklong COTTON USA “Come Home to U.S. COTTON” event in Chongqing, China, allowed consumers to experience the comfort and quality of U.S. cotton through interactive displays featuring COTTON USA fashions.
The event spread the message that products made with COTTON USA give you the comfort, quality and confidence that make you feel at home anywhere in the world.
“COTTON USA has long been synonymous with reliable and high-quality natural fibers,” Mr. Zhang Qi, brand manager of COTTON USA licensee JNBY, said at the event.
COTTON USA licensees Casablanca, Croquis, DAZZLE, DINOSAUR, Miidii, NAUTICA, PEACEBIRD, PurCotton and Teelocker also supported the event.
The famous actor and singer Mr. He Shengming attended and talked about why he loves COTTON USA products. Other notable attendees included Professor Wang Yunyi of Donghua University and Mr. Morgan Haas, Director of the Agricultural Trade Office in Chengdu, China.
Thirty journalists also joined "Come Home to U.S. Cotton," including the influential China Central Television (CCTV), Chongqing Daily and website sina.com.