German Bloggers Promote COTTON USA
The latest COTTON USA social media promotion in Germany highlighted U.S. cotton as the quality choice for today’s fashion and created 9.0 million consumer impressions.
COTTON USA linked with styleranking.de – one of the most influential “blogazines” in Germany – to promote cotton fashion looks, from trendy to chic. “Blogazines” are contemporary web magazines about fashion, art, design and lifestyle, a fusion of web-based blogs and classic magazines. COTTON USA’s cooperation with styleranking.de encouraged top fashion bloggers to show their favorite cotton styles, explain why they love cotton so much and highlight what makes U.S. cotton special.
Ten influential fashion bloggers joined the COTTON USA initiative and shared their favorite cotton outfits. Style Ranking presented all ten blogger looks and stories on its website, as well as on Facebook and Twitter.
The bloggers created cotton fashion looks with various themes such as “the button-down cotton shirt,” “all over denim,” “cotton goes business” and even “cotton on the red carpet.” The fashion bloggers (men and women) shared their love for cotton and the benefits of COTTON USA with their blog communities on Instagram and Facebook.