Consumers Share Reasons to Love Cotton at Shopping Mall Event in Colombia
COTTON USA debuted an eye-catching booth showcasing U.S. cotton yarns, fabrics and garments at Titan Shopping Mall in Bogota, Colombia, in December 2015. During the six-day event, the COTTON USA brand impacted 2,200 consumers and achieved 25,800 impressions from people circulating around the booth.
Consumers visiting the 320-square-foot booth were able to touch and feel U.S. cotton products from COTTON USA-licensed brands GEF, KOAJ, MARITHÉ e FRANÇOIS GIRBAUD, NEW PROJECT, NONO and PUNTO BLANCO.
Trained staff took consumers through four stations illustrating the apparel production process, from the cotton field to the final garment. In each one, a video showed the process behind the end garment.
At the end of the tour, consumers left videos giving their personal reasons to love cotton fiber. In addition, they shared their experiences on the COTTON USA social media networks, leading to positive comments about the activity.